Facebook Ad Case Studies:

 

Below we’ve briefly outlined a few of our most recent examples of how we effectively used Facebook Ads to bring in new visitors and grow churches of all shapes and sizes across America.

If you’d like more details on these case study examples, click here to watch our on-demand training on using FB ads to grow your church.

EASTER CASE STUDY #1

  • Church Size: 2,000
  • 107,268 impressions (how many times the ad was seen)
  • 25,386 people invited to church (how many people saw the ad!)
  • 4.23 frequency (how many times each person saw it)
  • 1,164 clicks to website
  • 37 cents per click

Total Investment = $433.87

The Result:

They estimated that they had 1500 additional

people at their Easter services!

EVENT INVITE CASE STUDY

Check out the results we got from this quick 2 week ad campaign:

  • 7,599 impressions (how many times the invite was seen overall)
  • 6,031 people reached (they actually got your church invite!)
  • 238 post engagements (likes, clicks, comments, or shares)
  • 167 clicks to website
  • 37 cents per click

TOTAL Ad spend… Just $61.58!

But the best part is – over 500 people showed up to their event!!!

Crazy right?

That’s the power of FB ads done right.

INTERNATIONAL GO BACK TO CHURCH SUNDAY

Here are some of the stats:

 

  • Church Size: 6000
  • 205,402 impressions
  • 71,958 people invited to church
  • 2,076 clicks to website
  • 32 cents per click
  • Total Investment = $674.46
  • The Results:

 

Now, truly tracking this one was a bit tricky since the church is so big.

 

BUT – I talked to the pastor after his two morning services and his words to me were,

“It looked like an ocean of people out there, even during the early service!”

10% of the City Showed Up!

Check out the results we got from this FOUR DAY ad campaign:

  • 6,960 impressions (how many times the invite was seen overall)
  • 4,612 people invited
  • 4,429 video views (they actually got your church invite!)
  • 1.51 frequency
  • 40 clicks to website
  • 1 cents per video view

TOTAL Ad spend… Just $39.14

Over 400 people showed up in a town of 4000!

That’s 10% of the city that came to their Easter Egg Hunt

47 New Visitors on a Single Sunday

Church size: 120

 

  • 11,237 impressions
  • 8,178 people reached
  • 1.37 frequency
  • 236 clicks to website
  • 33 cents per click
  • Ad spend: $78.58

 

RESULTS: 11 New Families showed up for a total of 47 new visitors on a single Sunday!

Helicopter Candy Drop

This was a larger campaign we ran:

 

  • 889,274 impressions (how many times the invite was seen overall)
  • 347,919 people reached (they actually got your church invite!)
  • 101,405 video views
  • 10,692 clicks to website
  • 1 cent per video view
  • 33 cents per click
  • Largest engagement 25-34 year olds (our targeting was on point!)
  • Ad spend: $4600

 

RESULTS: WE MAXED OUT A MEGA CHURCH!

Their main sanctuary filled up, their overflow sanctuary overflowed, they had to shut down their kid’s check-in due to being at max capacity, and nearly 1,000 people could not get into the actual service!

Will This Work For Your Church?

As you can see, a strategic Facebook Ad strategy can really have a major impact on your church attendance.

We’ve helped church plants, all the way up to mega churches achieve these results.

If you’d like to see more case studies or want to watch our free training video on HOW you can use Facebook Ads to grow your church, click below!